About us

Booking is the blue one, with commission. We are the green one: a search site to choose where to stay, like Booking, but every place is booked on its own website and nobody takes a cut.

696 places to stay
25 destinations in 2 countries
611 with a verified website
0 % commission

Who we are

Booking Directo was born in El Chaltén, Patagonia, in October 2026. We build it from here, where we see every day what happens to small places to stay: they welcome the guest, make the bed and serve breakfast, while a platform keeps 15 % or more of every night and the relationship with the guest.

We started with the destinations we know, from El Chaltén to Ushuaia and from Bariloche to Torres del Paine, and we add new places every week.

Nicolás ParatoreFounder of Booking Directo · El Chaltén, Santa Cruz

We are a group of developers from Patagonia. Since 2021 we have built websites and done marketing for lodgings and tourism businesses, so we see up close how this market works.

Booking spent more than 8 billion dollars on marketing in 2025 alone. That money puts it first in almost every search, and it becomes very hard for a hotel to compete: it ends up depending on the platform to fill its rooms.

We are not at war with Booking. We think it has its place, but to fill the nights a hotel has left, not to take 80 % of its bookings. It should be the other way round: most bookings direct, and the platform for what is left.

That is why we built Booking Directo: so that small, mid-size and large lodgings can have a closer relationship with the people who visit them, and so the internet is a slightly fairer place for them.

Whose side we are on

The places to stay. Booking and Airbnb help people find them, but they should not decide what a place charges on its own website. Every place should be free to set whatever price it wants on its own site, and travellers should be able to compare. That makes the market fairer for both.

The only thing we ask of a place to be listed is a website of its own that takes bookings directly, through a booking engine, with real photos.

How the project pays for itself

Booking Directo charges no commission, no listing fee and sells no advertising. We only list places whose own website takes bookings directly, through a connected booking engine: it is the only way the traveller books with them and not with a middleman.

The project is funded by Andes Developers, a Patagonian studio (El Chaltén) that builds this site and websites for lodgings with their booking engine. When a place has no website, or its website cannot take bookings, we suggest building it with Andes. Part of what is charged for those websites keeps Booking Directo running (servers, checking each listing, the site itself) and the rest is the studio's profit. Anyone who prefers to build their website with someone else, or on their own, is listed just the same as soon as it takes bookings. We say it here so everyone knows where the money comes from.

Places are free to build their website with anyone, or on their own. They are listed all the same, free, in the same position in the results. If a place ever pays to be featured, you will see it marked as featured.

What we want

To be the alternative to Booking and Airbnb. When someone thinks about where to stay, they think of the green Booking: just as easy, but direct with the place.
To list every place with its own website in each destination. More places means more choice, and more reasons to book direct.
To reach the rest of the world. We started with Patagonia, but the plan is to become one of the biggest direct-booking search sites, with hotels from everywhere.
A website worth booking on for every place. Secure, with real photos and easy to book on a phone, because that is where people book.

What we value

Direct. You talk to and pay the people who host you. No help desk in the middle.
Clear. We say how we sort, what we check on each website and where every piece of data comes from.
Fair. The place owns its guest, its website and its prices.
Useful. Maps, walking minutes, real photos. What you need to choose, no filler.

The detail of what we do and what we do not is in our policy.

Want to join?

If you run a place to stay, joining is free. If you searched for a destination and it is not here, write to alojamientos@bookingdirecto.com and we will add it.